What is

CUP + CAP?

Step 1: Choose your CUP
Happy Drink
We know how much you LOVE your morning coffee. This stuff is better. Way better! Call it coffee 2.0. Happiness. Focus. Weight loss. More energy without more caffeine.

Step 2: Choose your CAP
Healthy Capsule
Dial in your experience with extra happiness "happy hormones activate!" or get extra energy "productivity set to 11!" Both options add a big dose of healthy.

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What's Hot

*We are rebranding our packaging. You may see previous branding on your products. As inventory is replenished, we will be sending out the newly branded packaging.

What Our Customers Say

Love at first sip!

Who wants to wait 90 days ... or even 90 minutes ...
to feel the impact of a product? Not you. Not anyone.

Just ask our hundreds of thousands of customers. Within a few sips of drinking any of our functional beverages, most people say they just FEEL BETTER.

Happy. Energized. Focused

If you’ve never had our Happy Coffee or any of our Happy Beverages, these stories will give a sense of just how good you can feel with natural nootropics.

Dial Up The
"Feel Good" Factor To 11!!

The science of nootropics is the next big thing. We are the creator and leader of this emerging category.

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Everyone Deserves to be Happy!

It's hard to be happy when you're sick, scared or hungry. That's why we share some of our profits with three very worthy charities to help people from all walks of life. Your purchases make a difference!

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