BACK

Launching Your “Attraction”
Campaign – Curiosity Posts

*NOTE: Read this entire section BEFORE you post anything on your personal Facebook or Instagram page!

YOUR FIRST POST ON SOCIAL MEDIA

What are some of the benefits you’re enjoying from the products so far? Your personal experience is one of the most powerful tools you have! Ask your sponsor BEFORE making your first post about a great post to start with, so you get started right. You want to always be real, authentic and share what you love about Happy Coffee and/ or D.O.S.E.™ products, but without mentioning company/product names. This is called a “Curiosity Post” because it attracts people’s curiosity, without giving them too much information. You want THEM to ask YOU what you’re up to, by sharing about a benefit you’re receiving. And if you can, share the benefit behind the benefit...and how that benefit made you FEEL. Once you’ve made your first post, let your Sponsor / Upline Success Team know, so they can also comment on the post and show support: everyone wants to ensure you are on your way to success TODAY!

CURIOSITY POST EXAMPLES

  • Omg I haven’t been this excited about anything in a long time, I’m anxiously waiting for my happy coffee to hit my door step! #HurryUpMailMan [post pic of mailbox]
  • WOW!!! I tried a new coffee this morning that’s supposed to stop food cravings... just realized I forgot to eat lunch! I’m always starving by noon. It’s 3 and still not hungry, this is a FIRST!?!
  • DAY 1: Energy is off the charts with this new “WOW” coffee! After dinner I cleaned the kitchen, then walked with the kids and Bella over to the park and just played until it got dark... Haven’t done that in ages... SOOO nice! Amazing sunset on the way back too. Feeling so blessed. #grateful
    [post pic with kids from park or sunset walk]
  • I have way more energy and feel so much better, since I started drinking this ‘happy coffee’ my sister gave me. Thanks sis!! Now I can shoot hoops with Riley for hours... something I thought I’d never be able to do again! Words can’t describe how happy I feel to have this in my life!! #grateful #inmyhappyplace
    [post pic together with you, Riley and basketball]

Launching Your “Attraction”
Campaign – The Story Continues

 

SHARE YOUR PROGRESS

Some of your social media friends/followers will request samples right away based on your first curiosity post, while others are going to follow your story as it unfolds. Posting progress photos and personal success stories are really effective. You can also post pics of you with your cup of coffee (no labels/logos)—as a fun addition to some of these posts.

Continue to share the benefit behind the benefit and tap into the EMOTION of how your life is improving using the Elevacity products. Keep it fun, authentic, upbeat and relatable. Over time, more and more of your Facebook and Insta friends will start getting curious. “What is this new coffee?” “What is this happy / smart / weight loss / energy stuff you’re talking about?” And now YOU are in the driver’s seat. They are curious!

PROGRESS POST EXAMPLES

  • OMG! I can’t believe I’ve lost 9 lbs already. It’s barely been a month. Just pulled my “skinny jeans” back out of the closet!! What the heck is in this stuff?!?
    [post pic of skinny jeans]
  • Thanks to my new secret weapon… All my pants are falling down… Guess it’s time to go shopping, where’s the best place to find cute jeans?
    [post pic of you needing new jeans]
  • I can’t believe making this 1 little change in my daily routine would make such a big difference. Sadie just told me I’m much more “chill.”
    [post pic looking at your coffee cup]
  • Who knew that a cup of coffee could turn you into supermom?!? Productive energy through the roof!! Amazing focus. Happy … no crash.
    post pic of coffee cup]
    Seriously, who on my friends list has never tried smart coffee?

Add-Tag-Message (A-T-M)

ADD

Comments = Curiosity! Resist the urge to answer your friends in the comments section of your Facebook page. Instead, just “Like” their comment, then reply to them on Facebook Messenger and let them know they can see what it’s all about in an online community. These large, active groups are where people share about their experiences, stories, and the benefits of the D.O.S.E.™ Duo. (Ask your enroller or upline leader what is the best group to post into. By the way, you should start sharing in there too!) Tell your friend you’ll ADD them to this group right now, so they can see it for themselves. This way, the success stories from happy community members validate your original story that created “the curiosity” in the first place

(Example of a Facebook Messenger Reply):

“ Wow! Thanks for asking! I’m super busy but I’m going to add you to a page to let you look around and I’ll jump back on later and check in with you.”

(Immediately add them to your team’s “Happy Coffee Stories” Facebook group.)

TAG

Once they’re approved by a group Admin, TAG them (under the pinned post or 1-2 of your favorite posts about the coffee that validate the benefits they were most interested in – happiness / energy / weight loss) and say, “Here’s the coffee I was talking about. You’ll also want to have Xanthomax.” I will tag you on that too (then tag them in the comments of 1-2 posts about XanthoMax and/or MAX / D.O.S.E. experience with similar benefits).

MESSAGE

Wait about an hour or so, and if they’ve not already come back to you yet, you can chat in Facebook Messenger (MESSAGE): “Ok I have a few minutes. I’m curious, what did you see on that page that you loved best?” Then later that day, go tag them on 2 more posts that relate to whatever they shared that they loved best. If they ask for samples, let them know you can help with that, too! It’s not recommended to keep on tagging them under lots and lots of posts; 2 posts at a time is enough, or you start to become annoying and sales-y. We are here to “share” not “sell” anyone. They need to come to a natural, logical conclusion that this is good for them.

Simple, Simple, Simple. Sample, Sample, Sample.

Once your friend has shown interest in the benefits of the products and/or the success stories from the team page and/or the amazing Elepreneur community, then suggest that he/she buy a 4 D.O.S.E. sample on elevacity.com/trial/Sylvia7 … Or, you could text them the link to your Product Trial page through the Ele App. This automates everything for you. Either way, the offer is really simple – for less than $20 they can get the full Elevate MAX ™ / D.O.S.E. experience and decide for themselves.

Group Chat on Facebook Messenger

If your friend doesn’t jump at the idea of buying a 4 D.O.S.E. experience, it could be for one of two reasons. One reason is they want to get started on the products or business immediately and don’t want to mess around with just a 4-day product trial! (This is a good “problem” to have. Start a Group Chat with your upline immediately.) The second reason is that they remain hesitant even after hearing your success story and seeing the other amazing testimonial posts in the group. They may have questions about the ingredients or the products that you are not yet comfortable answering. (We live in a “skeptical” world and it is not unusual for people to need multiple validation “touches.”) In either of these situations, invite them on a Messenger group chat (or a 3-way phone call or Zoom meeting) with “your friend, who’s been doing this a bit longer.” Group chats on Messenger are like a 3-way call or Zoom meeting—but without the hassle of everyone having to all be on the line at the same time. It’s great for conversations between busy people or when your schedules don’t quite match up. Some people choose to leave an audio voice message in the chat (instead of typing) to make it easier for them. In the Messenger chat, your Sponsor can also share links or a file with your prospect to help answer their questions and direct them to the info they need.

Instagram & Other Social Media Sites

Other Social Media platforms such as Instagram, LinkedIn, Youtube or Pinterest may work for you to start conversations as you build your business and gather Customers—IF you already have an active following on that platform and are using it effectively. Remember, the simplest way is on Facebook, because nearly everyone you meet knows about Facebook and has a Facebook account. It’s the most robust and widespread social platform in history, and it’s also the platform with the Happy Coffee Stories Groups. That’s why so much of what we do is on Facebook.

Daily Method of Operation (DMO):
Staying on Track

IN JUST 1 HOUR A DAY – 5 DAYS A WEEK –
YOU CAN REACH YOUR GOALS!

With the power, reach and leverage of social media, you can build an amazing business in less than 1 hour a day—when you take consistent, intentional action daily. Very important - BEFORE posting on your own page, make sure you’re engaging with others FIRST - always, always, always! Have intent with your posts. Don’t just throw something out there and hope it sticks. Here’s a checklist for a productive day and week. Most action items take only a few minutes each:

POSTING (Building Your Brand)

Do each of the following types of posts 3 times/week:

  • EMPOWER - Inspire people with quotes. Share your story that goes with the quote. Let people know the real you. Be ok with being flawed. Your “Empower” post can also be to congratulate a teammate, cheer on a customer that is getting great results, etc.
  • PERSONAL - Kids, friends, family, night out, hobbies—what makes you YOU—so people connect and get to know you, like you and trust you.
  • FACEBOOK LIVE - Just about any topic to engage with others. Get them to comment in your feed for a call-to-action (Examples: Drop a 1 in the Comments if you are live, 2 if you’re listening on replay...Comment below where you are from... etc.)
  • PRODUCT OR BUSINESS - Speak to the “pain points” and real challenges that people have, and why you have a solution to it. You are only creating curiosity here - give them enough to want to know what it is you are using. Lack of energy, struggles with weight, too much anxiety, or managing daily life are relatable issues
  • ENTERTAINING - YES you can be silly! Have fun with quizzes, jokes, etc. (but don’t get too off-color
  • EDUCATIONAL - Teach people something you’re skilled at: health, biz, kids, hobby...

COMMENTING (Building Your Connections)

  • Comment on 20-25 friends’ posts, throughout your friends list (ideally you want to do this with those who are NOT on your current newsfeed or already an Elepreneur). Comment on 10+ in the morning and 10+ in the afternoon
  • Reach out and engage with 10 people daily in private messenger. Catch up, compliment, touch base... this is not about pitching the business; it’s about growing friendships and being a good human
  • Join several interest groups you like. For example: single moms, fishing, low-carb eating, gardening, running, etc. Create relationships (don’t pitch your business) in that group: you are there to add value to the group and gain new friends to connect with on Facebook
  • Send “Happy Birthday” greetings to your friends on their feed AND in Messenger
  • Comment on others’ Facebook Lives

Daily Method of Operation (DMO):
Staying on Track

USE THE SOCIAL MEDIA DAILY TRACKER
(Separate Worksheet in this Kit)

You want to have a “method to your madness” as you use Facebook to build your business. Make sure you balance your posting, commenting, promoting, and plugging in. If you focus too much on promoting and posting, you might end up sounding like a coffee commercial instead of a genuine human being. If you focus too much on commenting and plugging in, you might end up helping people feel great (including yourself), but you might not have a decent income to show for all of your efforts.

PROMOTING (Building Your Business)

Do each of the following types of posts 3 times/week:

  • A-T-M every day
  • “Have you heard about the Happy Coffee everyone’s talking about...?” Aim to add at least 1-3 people per day to your team’s Happy Coffee stories group on Facebook
  • Check your private messages on Messenger daily (it’s the other inbox that shows up on your PC or phone). Don’t miss out on people who want to connect with you
  • Follow up with any new prospects from the week and set-up group chats as needed
  • Touch base with your current Customers weekly (especially your new Customers)
  • Touch base with your current Elepreneurs 1-3 times per week (especially your new Elepreneurs)

PLUGGING IN (Building Your Self)

  • Touch base with your Sponsor and upline Leader 1-3 times per week
  • Check the Elepreneurs Facebook page and your own team’s Facebook groups—daily.
  • Enjoy 15-30 minutes of Personal Development time. It’s ideal to start each morning this way. NOTE: A great NEW way to do this is by plugging into Your Daily Dose of Happy Facebook Page: yourdailydoseofhappy.com
  • Read Self-Development Books
  • Touch base with your current Customers weekly (especially your new Customers)
  • Watch productive, business-oriented videos and TED Talks

Reach Out Marketing

There is no question that Social Media (Attraction Marketing) has been the primary method of building a business for the majority of our top leaders. With that said, Reach Out Marketing is a great way to ACCELERATE your results. So if you have BIG goals, you need to take BIG actions!

Reach Out Marketing includes:

Phone calls, texts, direct messages, emails

Face-to-face meetings

Events

PHONE CALLS, TEXTS, DIRECT MESSAGES, EMAILS

Just like when you make your curiosity posts on Facebook, you can send out curiosity texts to create interest. You have a list of hundreds and hundreds of people in your phone, your email address book and your Facebook friends list. Once your friends show interest, use the “Add-Tag-Message” method of plugging them into more information. Sampling and group chat work just as well when you’re reaching out as when you are attracting, so re-read pages 4 and 5 so you have your “ATM” process dialed in!

EVENTS

Whether it’s an Elepreneur’s company event, a local event or a gathering in your home, be creative in inviting people to try the products and join your team’s Facebook page. Anywhere there are lots of people, there is lots of potential!

FACE-TO-FACE MEETINGS

Face-to-face meetings can be planned or happen randomly. You can meet a friend for coffee, then share a sample of Elevate MAX. You can talk to a co-worker in the lunchroom. You can share some coffee with moms at a kids’ playdate. There is no shortage of creative ways to create curiosity about the products and the business. And make sure you always have coffee stick packs in your purse, pocket or back pack at all times. Whether it’s an Uber driver, a restaurant server or a person sitting next to you on a plane, once you ask for some hot water and open up a pack, the conversations will begin! Be polite and offer a sample and then use the “Add-Tag-Message” to include your prospect into the group conversation.

Customer Acquisition

We are proud that we have a nearly 10:1 ratio of Customers to Elepreneurs (400,000+ Customers to 40,000+ Elepreneurs at last reporting). Out of 20,000 network marketing companies that operate in the US, this Customer to Distributor ratio is one of the very highest in the industry, probably in the top 1%!

LET THE SAMPLES DO THE SELLING

You earn a $10 PRODUCT TRIAL BONUS every time someone buys a $19.95 4 D.O.S.E. experience. Your friend receives a multi-day product trial to make an educated purchasing decision and you earn income for the introduction, regardless if he/she continues using the product. The good news is that LOTS of people will continue using the products because of the amazing IMPACT the D.O.S.E. experience delivers, which is why we have so many Customers.

NEW CUSTOMERS ARE THE LIFEBLOOD OF YOUR BUSINESS

More Samples = More New Customers

If you want lots of new Customers, then you’re going to want to get lots of samples in the marketplace.

Use the “Sample Tracker” (separate worksheet in this Kit) to manage your flow of Product Trials.

Customers are great for 4 reasons:

  • Customers can help provide you with immediate and on-going income
  • Customers provide new stories and validation of the products’ benefits
  • Customers can become a great source of referrals
  • Customers can choose to become Elepreneurs and expand your circle of distribution So, sampling and acquiring Customers will be an important strategy as you launch your business.

CUSTOMER ACQUISITION BONUS – “CAB”

To incentivize the acquisition of Customers beyond the Sampling Bonus and the Retail Bonus, we have also created a Customer Acquisition Bonus (CAB). Every month that you enroll 3 or more new Customers (with 80+ CV), we pay you extra for your efforts and results.

CAB Total CAB Bonus
3 to 4 $25.00
5 to 6 $50.00
7 or more $100.00

Go Bronze!

While Customers are the lifeblood of the business, ultimately, Elepreneurs is a business of “distribution” and “duplication.” So, in addition to acquiring new Customers, you’re going to want to bring in other “distribution partners” (Elepreneurs) to earn more money. And knowing that they (and you) want to make money, we focus on the rank of Bronze as the first major step on the path towards profitability and part-time income.

BRONZE: THE FOUNDATIONAL RANK OF THE BUSINESS

The Benefits of Bronze:

Average Income of Bronze: More than $5,000 per year! (See the Income Statement in the Compensation Plan for details)

4 levels of payout (Elepreneurs begin with 2 levels of payout)

The Requirements of Bronze

2500 points per month

No leg requirements (build the volume in any structure)

While there is no time frame for achieving this rank, targeting your first full month in the business can “set the blueprint” for a team that grows and duplicates quickly

“Every Compensation Plan has a Foundational Rank that creates the ‘building blocks’ of a solid business. Ours is the rank of Bronze. We know that once someone starts having success, having fun, and earning enough income to pay for their products, they’re very likely to stay for a LONG TIME!”

- Garrett McGrath, Chief Impact Officer

BRONZE: THE BUILDING PLAN

There is no required structure for becoming a Bronze, but here is one earnings example of how it can be done:

20 Product
Trials:
$200 Product Trial Bonus / 400 Points
($10 Product Trial Bonus x 20 / 20 Points x 20)
5 Personal
Customers:
$105 Retail Bonus + $29.40 Unilevel Bonus
+ $50 CAB / 420 Points
($21 Retail Bonus x 5 + 420 * 7% + $50 CAB / 84 Points x 5)
3 Elepreneurs with
Happiest Packs:
$450 Fast Start Bonus / 1500 Points
($150 Fast Start Bonus x 3 / 500 Points x 3)

$834.40 in Total Earnings

Over 2500 points

(Including your 500 point Happiest Pack)

=

NEW BRONZE!

* This example assumes you purchase a Happiest Pack (500 CV). It also assumes that 8 of the 20 people who tried a 4 D.O.S.E. experience say “YES” (5 Customers and 3 Elepreneurs) and 12 of the 20 say “NO.” As you gain experience with your own sampling efforts, you can adjust the amount of samples you put into the marketplace every month to generate the desired results

DO

DON’T


Launching Your “Attraction”
Campaign – Curiosity Posts

*NOTE: Read this entire section BEFORE you post anything on your personal Facebook or Instagram page!

YOUR FIRST POST ON SOCIAL MEDIA

What are some of the benefits you’re enjoying from the products so far? Your personal experience is one of the most powerful tools you have! Ask your sponsor BEFORE making your first post about a great post to start with, so you get started right. You want to always be real, authentic and share what you love about Happy Coffee and/ or D.O.S.E.™ products, but without mentioning company/product names. This is called a “Curiosity Post” because it attracts people’s curiosity, without giving them too much information. You want THEM to ask YOU what you’re up to, by sharing about a benefit you’re receiving. And if you can, share the benefit behind the benefit...and how that benefit made you FEEL. Once you’ve made your first post, let your Sponsor / Upline Success Team know, so they can also comment on the post and show support: everyone wants to ensure you are on your way to success TODAY!

CURIOSITY POST EXAMPLES

  • Omg I haven’t been this excited about anything in a long time, I’m anxiously waiting for my happy coffee to hit my door step! #HurryUpMailMan [post pic of mailbox]
  • WOW!!! I tried a new coffee this morning that’s supposed to stop food cravings... just realized I forgot to eat lunch! I’m always starving by noon. It’s 3 and still not hungry, this is a FIRST!?!
  • DAY 1: Energy is off the charts with this new “WOW” coffee! After dinner I cleaned the kitchen, then walked with the kids and Bella over to the park and just played until it got dark... Haven’t done that in ages... SOOO nice! Amazing sunset on the way back too. Feeling so blessed. #grateful
    [post pic with kids from park or sunset walk]
  • I have way more energy and feel so much better, since I started drinking this ‘happy coffee’ my sister gave me. Thanks sis!! Now I can shoot hoops with Riley for hours... something I thought I’d never be able to do again! Words can’t describe how happy I feel to have this in my life!! #grateful #inmyhappyplace
    [post pic together with you, Riley and basketball]

Launching Your “Attraction”
Campaign – The Story Continues

SHARE YOUR PROGRESS

Some of your social media friends/followers will request samples right away based on your first curiosity post, while others are going to follow your story as it unfolds. Posting progress photos and personal success stories are really effective. You can also post pics of you with your cup of coffee (no labels/logos)—as a fun addition to some of these posts.

Continue to share the benefit behind the benefit and tap into the EMOTION of how your life is improving using the Elevacity products. Keep it fun, authentic, upbeat and relatable. Over time, more and more of your Facebook and Insta friends will start getting curious. “What is this new coffee?” “What is this happy / smart / weight loss / energy stuff you’re talking about?” And now YOU are in the driver’s seat. They are curious!

PROGRESS POST EXAMPLES

  • OMG! I can’t believe I’ve lost 9 lbs already. It’s barely been a month. Just pulled my “skinny jeans” back out of the closet!! What the heck is in this stuff?!?
    [post pic of skinny jeans]
  • Thanks to my new secret weapon… All my pants are falling down… Guess it’s time to go shopping, where’s the best place to find cute jeans?
    [post pic of you needing new jeans]
  • I can’t believe making this 1 little change in my daily routine would make such a big difference. Sadie just told me I’m much more “chill.”
    [post pic looking at your coffee cup]
  • Who knew that a cup of coffee could turn you into supermom?!? Productive energy through the roof!! Amazing focus. Happy … no crash.
    post pic of coffee cup]
    Seriously, who on my friends list has never tried smart coffee?

Add-Tag-Message (A-T-M)

ADD

Comments = Curiosity! Resist the urge to answer your friends in the comments section of your Facebook page. Instead, just “Like” their comment, then reply to them on Facebook Messenger and let them know they can see what it’s all about in an online community. These large, active groups are where people share about their experiences, stories, and the benefits of the D.O.S.E.™ Duo. (Ask your enroller or upline leader what is the best group to post into. By the way, you should start sharing in there too!) Tell your friend you’ll ADD them to this group right now, so they can see it for themselves. This way, the success stories from happy community members validate your original story that created “the curiosity” in the first place

(Example of a Facebook Messenger Reply):

“ Wow! Thanks for asking! I’m super busy but I’m going to add you to a page to let you look around and I’ll jump back on later and check in with you.”

(Immediately add them to your team’s “Happy Coffee Stories” Facebook group.)

TAG

Once they’re approved by a group Admin, TAG them (under the pinned post or 1-2 of your favorite posts about the coffee that validate the benefits they were most interested in – happiness / energy / weight loss) and say, “Here’s the coffee I was talking about. You’ll also want to have Xanthomax.” I will tag you on that too (then tag them in the comments of 1-2 posts about XanthoMax and/or MAX / D.O.S.E. experience with similar benefits).

MESSAGE

Wait about an hour or so, and if they’ve not already come back to you yet, you can chat in Facebook Messenger (MESSAGE): “Ok I have a few minutes. I’m curious, what did you see on that page that you loved best?” Then later that day, go tag them on 2 more posts that relate to whatever they shared that they loved best. If they ask for samples, let them know you can help with that, too! It’s not recommended to keep on tagging them under lots and lots of posts; 2 posts at a time is enough, or you start to become annoying and sales-y. We are here to “share” not “sell” anyone. They need to come to a natural, logical conclusion that this is good for them.


Simple, Simple, Simple. Sample, Sample, Sample.

Once your friend has shown interest in the benefits of the products and/or the success stories from the team page and/or the amazing Elepreneur community, then suggest that he/she buy a 4 D.O.S.E. sample on elevacity.com/trial/Sylvia7 … Or, you could text them the link to your Product Trial page through the Ele App. This automates everything for you. Either way, the offer is really simple – for less than $20 they can get the full Elevate MAX ™ / D.O.S.E. experience and decide for themselves.

Group Chat on Facebook Messenger

If your friend doesn’t jump at the idea of buying a 4 D.O.S.E. experience, it could be for one of two reasons. One reason is they want to get started on the products or business immediately and don’t want to mess around with just a 4-day product trial! (This is a good “problem” to have. Start a Group Chat with your upline immediately.) The second reason is that they remain hesitant even after hearing your success story and seeing the other amazing testimonial posts in the group. They may have questions about the ingredients or the products that you are not yet comfortable answering. (We live in a “skeptical” world and it is not unusual for people to need multiple validation “touches.”) In either of these situations, invite them on a Messenger group chat (or a 3-way phone call or Zoom meeting) with “your friend, who’s been doing this a bit longer.” Group chats on Messenger are like a 3-way call or Zoom meeting—but without the hassle of everyone having to all be on the line at the same time. It’s great for conversations between busy people or when your schedules don’t quite match up. Some people choose to leave an audio voice message in the chat (instead of typing) to make it easier for them. In the Messenger chat, your Sponsor can also share links or a file with your prospect to help answer their questions and direct them to the info they need.

Instagram & Other Social Media Sites

Other Social Media platforms such as Instagram, LinkedIn, Youtube or Pinterest may work for you to start conversations as you build your business and gather Customers—IF you already have an active following on that platform and are using it effectively. Remember, the simplest way is on Facebook, because nearly everyone you meet knows about Facebook and has a Facebook account. It’s the most robust and widespread social platform in history, and it’s also the platform with the Happy Coffee Stories Groups. That’s why so much of what we do is on Facebook.


Daily Method of Operation (DMO): Staying on Track

IN JUST 1 HOUR A DAY – 5 DAYS A WEEK –
YOU CAN REACH YOUR GOALS!

With the power, reach and leverage of social media, you can build an amazing business in less than 1 hour a day—when you take consistent, intentional action daily. Very important - BEFORE posting on your own page, make sure you’re engaging with others FIRST - always, always, always! Have intent with your posts. Don’t just throw something out there and hope it sticks. Here’s a checklist for a productive day and week. Most action items take only a few minutes each:

POSTING (Building Your Brand)

Do each of the following types of posts 3 times/week:

  • EMPOWER - Inspire people with quotes. Share your story that goes with the quote. Let people know the real you. Be ok with being flawed. Your “Empower” post can also be to congratulate a teammate, cheer on a customer that is getting great results, etc.
  • PERSONAL - Kids, friends, family, night out, hobbies—what makes you YOU—so people connect and get to know you, like you and trust you.
  • FACEBOOK LIVE - Just about any topic to engage with others. Get them to comment in your feed for a call-to-action (Examples: Drop a 1 in the Comments if you are live, 2 if you’re listening on replay...Comment below where you are from... etc.)
  • PRODUCT OR BUSINESS - Speak to the “pain points” and real challenges that people have, and why you have a solution to it. You are only creating curiosity here - give them enough to want to know what it is you are using. Lack of energy, struggles with weight, too much anxiety, or managing daily life are relatable issues
  • ENTERTAINING - YES you can be silly! Have fun with quizzes, jokes, etc. (but don’t get too off-color
  • EDUCATIONAL - Teach people something you’re skilled at: health, biz, kids, hobby...

COMMENTING (Building Your Connections)

  • Comment on 20-25 friends’ posts, throughout your friends list (ideally you want to do this with those who are NOT on your current newsfeed or already an Elepreneur). Comment on 10+ in the morning and 10+ in the afternoon
  • Reach out and engage with 10 people daily in private messenger. Catch up, compliment, touch base... this is not about pitching the business; it’s about growing friendships and being a good human
  • Join several interest groups you like. For example: single moms, fishing, low-carb eating, gardening, running, etc. Create relationships (don’t pitch your business) in that group: you are there to add value to the group and gain new friends to connect with on Facebook
  • Send “Happy Birthday” greetings to your friends on their feed AND in Messenger
  • Comment on others’ Facebook Lives

Daily Method of Operation (DMO): Staying on Track

USE THE SOCIAL MEDIA DAILY TRACKER
(Separate Worksheet in this Kit)

You want to have a “method to your madness” as you use Facebook to build your business. Make sure you balance your posting, commenting, promoting, and plugging in. If you focus too much on promoting and posting, you might end up sounding like a coffee commercial instead of a genuine human being. If you focus too much on commenting and plugging in, you might end up helping people feel great (including yourself), but you might not have a decent income to show for all of your efforts.


PROMOTING (Building Your Business)

Do each of the following types of posts 3 times/week:

  • A-T-M every day
  • “Have you heard about the Happy Coffee everyone’s talking about...?” Aim to add at least 1-3 people per day to your team’s Happy Coffee stories group on Facebook
  • Check your private messages on Messenger daily (it’s the other inbox that shows up on your PC or phone). Don’t miss out on people who want to connect with you
  • Follow up with any new prospects from the week and set-up group chats as needed
  • Touch base with your current Customers weekly (especially your new Customers)
  • Touch base with your current Elepreneurs 1-3 times per week (especially your new Elepreneurs)

PLUGGING IN (Building Your Self)

  • Touch base with your Sponsor and upline Leader 1-3 times per week
  • Check the Elepreneurs Facebook page and your own team’s Facebook groups—daily.
  • Enjoy 15-30 minutes of Personal Development time. It’s ideal to start each morning this way. NOTE: A great NEW way to do this is by plugging into Your Daily Dose of Happy Facebook Page: yourdailydoseofhappy.com
  • Read Self-Development Books
  • Touch base with your current Customers weekly (especially your new Customers)
  • Watch productive, business-oriented videos and TED Talks

PROMOTING (Building Your Business)

Do each of the following types of posts 3 times/week:

  • A-T-M every day
  • “Have you heard about the Happy Coffee everyone’s talking about...?” Aim to add at least 1-3 people per day to your team’s Happy Coffee stories group on Facebook
  • Check your private messages on Messenger daily (it’s the other inbox that shows up on your PC or phone). Don’t miss out on people who want to connect with you
  • Follow up with any new prospects from the week and set-up group chats as needed
  • Touch base with your current Customers weekly (especially your new Customers)
  • Touch base with your current Elepreneurs 1-3 times per week (especially your new Elepreneurs)

PLUGGING IN (Building Your Self)

  • Touch base with your Sponsor and upline Leader 1-3 times per week
  • Check the Elepreneurs Facebook page and your own team’s Facebook groups—daily.
  • Enjoy 15-30 minutes of Personal Development time. It’s ideal to start each morning this way. NOTE: A great NEW way to do this is by plugging into Your Daily Dose of Happy Facebook Page: yourdailydoseofhappy.com
  • Read Self-Development Books
  • Touch base with your current Customers weekly (especially your new Customers)
  • Watch productive, business-oriented videos and TED Talks

FACE-TO-FACE MEETINGS

Face-to-face meetings can be planned or happen randomly. You can meet a friend for coffee, then share a sample of Elevate MAX. You can talk to a co-worker in the lunchroom. You can share some coffee with moms at a kids’ playdate. There is no shortage of creative ways to create curiosity about the products and the business. And make sure you always have coffee stick packs in your purse, pocket or back pack at all times. Whether it’s an Uber driver, a restaurant server or a person sitting next to you on a plane, once you ask for some hot water and open up a pack, the conversations will begin! Be polite and offer a sample and then use the “Add-Tag-Message” to include your prospect into the group conversation.


Customer Acquisition

We are proud that we have a nearly 10:1 ratio of Customers to Elepreneurs (400,000+ Customers to 40,000+ Elepreneurs at last reporting). Out of 20,000 network marketing companies that operate in the US, this Customer to Distributor ratio is one of the very highest in the industry, probably in the top 1%!

LET THE SAMPLES DO THE SELLING

You earn a $10 PRODUCT TRIAL BONUS every time someone buys a $19.95 4 D.O.S.E. experience. Your friend receives a multi-day product trial to make an educated purchasing decision and you earn income for the introduction, regardless if he/she continues using the product. The good news is that LOTS of people will continue using the products because of the amazing IMPACT the D.O.S.E. experience delivers, which is why we have so many Customers.

NEW CUSTOMERS ARE THE LIFEBLOOD OF YOUR BUSINESS

More Samples = More New Customers

If you want lots of new Customers, then you’re going to want to get lots of samples in the marketplace.

Use the “Sample Tracker” (separate worksheet in this Kit) to manage your flow of Product Trials.

Customers are great for 4 reasons:

  • Customers can help provide you with immediate and on-going income
  • Customers provide new stories and validation of the products’ benefits
  • Customers can become a great source of referrals
  • Customers can choose to become Elepreneurs and expand your circle of distribution So, sampling and acquiring Customers will be an important strategy as you launch your business.

CUSTOMER ACQUISITION BONUS – “CAB”

To incentivize the acquisition of Customers beyond the Sampling Bonus and the Retail Bonus, we have also created a Customer Acquisition Bonus (CAB). Every month that you enroll 3 or more new Customers (with 80+ CV), we pay you extra for your efforts and results.

CAB Total CAB Bonus
3 to 4 $25.00
5 to 6 $50.00
7 or more $100.00

Go Bronze!

While Customers are the lifeblood of the business, ultimately, Elepreneurs is a business of “distribution” and “duplication.” So, in addition to acquiring new Customers, you’re going to want to bring in other “distribution partners” (Elepreneurs) to earn more money. And knowing that they (and you) want to make money, we focus on the rank of Bronze as the first major step on the path towards profitability and part-time income.

BRONZE: THE FOUNDATIONAL RANK OF THE BUSINESS

The Benefits of Bronze:

Average Income of Bronze: More than $5,000 per year! (See the Income Statement in the Compensation Plan for details)

4 levels of payout (Elepreneurs begin with 2 levels of payout)

The Requirements of Bronze

2500 points per month

No leg requirements (build the volume in any structure)

While there is no time frame for achieving this rank, targeting your first full month in the business can “set the blueprint” for a team that grows and duplicates quickly

“Every Compensation Plan has a Foundational Rank that creates the ‘building blocks’ of a solid business. Ours is the rank of Bronze. We know that once someone starts having success, having fun, and earning enough income to pay for their products, they’re very likely to stay for a LONG TIME!”

- Garrett McGrath, Chief Impact Officer


BRONZE: THE BUILDING PLAN

There is no required structure for becoming a Bronze, but here is one earnings example of how it can be done:

20 Product
Trials:
$200 Product Trial Bonus / 400 Points
($10 Product Trial Bonus x 20 / 20 Points x 20)
5 Personal
Customers:
$105 Retail Bonus + $29.40 Unilevel Bonus
+ $50 CAB / 420 Points
($21 Retail Bonus x 5 + 420 * 7% + $50 CAB / 84 Points x 5)
3 Elepreneurs with
Happiest Packs:
$450 Fast Start Bonus / 1500 Points
($150 Fast Start Bonus x 3 / 500 Points x 3)

$834.40 in Total Earnings

Over 2500 points

(Including your 500 point Happiest Pack)

=

NEW BRONZE!

* This example assumes you purchase a Happiest Pack (500 CV). It also assumes that 8 of the 20 people who tried a 4 D.O.S.E. experience say “YES” (5 Customers and 3 Elepreneurs) and 12 of the 20 say “NO.” As you gain experience with your own sampling efforts, you can adjust the amount of samples you put into the marketplace every month to generate the desired results

DO

DON’T